How to Choose a Good Career Coach

How to Choose a Good Career Coach


There’s no greater investment you can make than investing in yourself.

But when you’re investing hundreds or possibly thousands of dollars, doing research and feeling good about your decision is pretty important. And with choosing a good career coach and making that investment of not only money, but time, you’ve got to do your research.

Now, I’m all for going with a good gut feeling, but what I’m not for is impulse purchase. A package of gum at the cash register doesn’t count. But when it comes to choosing a good career coach, the right career coach for you, there are several factors that you need to consider.

Before you read any further, if you haven’t already, read my recent post and figure out if you really, actually want a career coach.

Welcome back.

So let’s get you choo-choo-choosing a good career coach.

There are countless career coaches in the world specializing in countless things. It’s a little difficult to wade through all of them. Now you are fully capable of doing a solid Google search for career coaches. And surely you’ll be surveying your friends to see if they can recommend anyone.

But how do you shorten the short list?

Here are some things to look for in a good career coach.

1. They’re Trained as a Coach

Many ‘experts’ hold themselves out as coaches. But how do you measure expertise? You can’t.

So what you should look for is do these experts have coach-specific training? Does this matter more than expertise?


Here’s why: Coach education or training is necessary to be able to know how to listen the right way to ask the right questions to get the right results. A trained coach has an ear on them that is unrivaled. They are skilled in picking up on subtleties, nuances and even how you contradict yourself.

I would say when choosing a coach, coach-specific education or training is a non-negotiable.

2. They Have Real-Life Clients with Real-Life Feedback

Testimonials. Praise. Client Love. You want to see it.

This is the quickest way to check that the coach you’re eyeing has real experience and has supported clients in getting real results.

3. They’ve Got a Vibe You Can Vibe With

Check out the energy a coach is putting into the world. Check their website, social media, and any other media they have out on the interwebs.

Do they have that automatic-likability factor? You don’t need to fall in love with your coach but not wanting to punch them in the face every other second is usually a good thing.

Are they relatable? Check their website ‘about’ page. Does it give you feels? That’s a good sign.

It’s important that you connect with the energy a coach is putting out there. You’re going to have some of the most honest and vulnerable conversations of your life with this person. Trust has to be there or it’ll all just be a waste of time (and money).

4. They Offer Free Consultations

The first call with a coach better be free or bye! There’s no reason you should have to pay for the initial call with a coach. This is the time where you can really suss out fit, and they can do the same.

5. They Don’t Give You the “Used Car Salesman” Impression

You need my e-course! You should so be at my retreat! You’ll love my e-book!

Some coaches are really good salespeople. But some take it too far. Be very cautious of these folks. If it feels slimy, they aren’t the right coach for you.

6. Their Process Makes Sense to You

I am personally guilty of having done a terrible job on sales calls when I first started out. My coaching process made sense to me, but I couldn’t articulate it.

A good coach should be able to tell you how they do their work, what it could look like for you, and the type of results you could expect. Nothing is guaranteed – after all, as the client YOU need to do the work – but they should be able to paint a bit of a picture.

7. They Have a Nice Package (Or At Least, One that Fits)

Not all coaches are created equal, and neither are their packages. Some coaches offer straight-up, 1-on-1 coaching packages. Then there are other coaches that offer group coaching calls with email or social media support and masterminding.

No coaching package is one-size-fits-all. If the service offering doesn’t feel like it fits, then it ain’t for you.

8. Their Price Is Something You Can Swallow

Coaching is an investment. It’s never going to be cheap unless you nab some special promotion. But you don’t want it to be cheap either. The more skin you have in the game, the more committed you’ll be to making real change. Just think of that gym membership you have gathering dust. If you hired a trainer at $100 a session, you sure as hell would be showing up to do those squats.

That being said, the price shouldn’t give you such severe sticker shock that you worry if you’ll be able to cover rent next month. The price needs to work for your finances. I’ll never buy into the school of thought that you need to put yourself in an uncomfortable financial position to push you to work harder.

Hiring a coach will have a huge impact on your career and ultimately, your life.

So if you’re ready to truly level up, consider adding a coach to your team to take your success to new heights.